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Exhibitor FAQs

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CONTACT THE TEAM

Q. What is the best way to get in touch with the team?

MARKETING OPPORTUNITIES

Q. I have nice images of my products, where do I send them to?
To be considered for the marketing campaign e.g. paid digital campaign, newsletters, social media, website etc, please send us beautiful lifestyle imagery to Marketing@Spiritfairs.com via WeTransfer (no dropbox or PDFs). These images must be high resolution and in JPEG or PNG format.

Q. I have an interesting, newsworthy story or exciting launch to shout about! 
Please add this information to your Marketing Form. To be considered for our media and PR campaign, please contact Marketing@Spiritfairs.com

Q. How can I get involved in pre-Fair competitions?
Please add all details of your competitions and prize(s) to your Marketing Form from June onwards, which can be found on your website exhibitor zone.

Q. How do I update my company profile on the website?

  • Your website exhibitor zone login will come as an automated ASP email 
  • Details you add to your profile will be displayed on the A-Z Exhibitor List 
  • Please get in touch with the team if you have any problems logging in on Marketing@Spiritfairs.com

SELLING AT THE FAIR 

Q. What can I do to maximise my visibility at the Fair?

  • Generate organic promotion across your socials, website and email newsletters to attract your audience. 
  • Update your free company profile on the Spirit website with your logo, images and company description. This is possible via your Exhibitor Zone.
  • Run exclusive Fair offers, or launch new products! Tell us about these on your Marketing Form – this is fantastic content for newsletters, blogs, social media.
  • Complete the ‘Marketing Form’ on your Exhibitor Zone (access from July) to ensure you don’t miss any vital deadlines or opportunities. 
  • Promote your presence at the Fair on your social media channels (make sure you tag us in it) and follow, re-post and engage in the Fair’s social media
  • Select your top key clients to invite to the Fair and share your complimentary e-ticket code so they can register online. This is allocated and capped based on your stand size, so be sure to be selective. 
  • Send out discounted ticket code to your database as this is unlimited - let them know what stand you will be on!
  • Utilise the ‘See At Us’ Banners which can be downloaded from the Exhibitor E-Zone (from June/July).
  • Create bespoke pages on your website promoting your presence at the Fair, with a link to the Fair’s website spiritofchristmasfair.co.uk

TICKET ALLOCATION

Q. How do I get my complimentary ticket allocation and when will they be available?

  • Each exhibitor will be sent their unique complimentary e-ticket allocations. These unique codes will be related to your stand size and will be sent to you via email, once a payment for your stand is received. 
  • If you have made payment for your stand but not yet received your code, please contact Marketing@spiritfairs.com
  • Complimentary tickets come as one e-ticket code (electronic version) for ease of use, and in our efforts to be more sustainable and reduce waste.
  • You will also have a discount code to share with your wider datebase via email, social, website, paid digital and so on, as this is unlimited. 
  • You are also able to request a small number of hardcopy tickets on the Marketing Form on your Exhibitor Zone (access from July).

STAND QUERIES & SPONSORSHIP

Q: I want to change the position or size of my stand, what should I do?
Please contact the sales team: Spirit.Sales@clarionevents.com

Q: I have a question about my stand or the floorplan, what should I do?
Similarly, please reach out to your sales contact, Thom or Ella on Spirit.Sales@clarionevents.com

Q: Are there opportunities for pre-event or on-site advertising or sponsorship available?
We have a whole host of options available for onsite and pre-Fair sponsorship. We would love to hear about your objective, whether that be Lead Generation, Brand Awareness, Revenue Driving or Creative Placement - so we can match your objective to the best package. Please contact the sales team on for options: Spirit.Sales@clarionevents.com

Q: What are the rules regarding social media and photography onsite at the stand? 
The more the merrier! Make sure you tag us in your content so we can spot and repost as much as possible for further reach! 

OPERATIONS 

Q: Where and how can I hire furniture for my stand?
Our official furniture contractor is GES and can be ordered through the exhibitor manual or directly with GES. We advise you investing in your own furniture, please refer to the Stand Design Guideline in the manual.

Q: Is there storage? 

  • Communal Free of Charge storage - this is operated on a first come first serve basis, the details of where this will be located will be in the manual.  
  • Dedicated/secure storage - please contact spirit.sales@clarionevents.com to book. Please note you will need to arrange access to your booked storage area with GES. If you are using the storage space as a changing area, you will need to make this completely secure and partitioned to protect the modesty of customers and not to pose a security risk for other exhibitors’ stock.
     

Q: What are the setup and breakdown times?
The set up and breakdown times and slots will be listed in your Exhibitor Manual, and these will be bookable slots. 

Q: How do I book my traffic slot for build-up and breakdown?
Voyage Control’, the booking system, will go live 30 days prior to the Fair. 

Q: Where do I get my Exhibitor Passes from? 
You will be emailed a link from Inovent to register for your Exhibitor Passes in October. These are collected from the Organisers Office once you arrive onsite. To ensure a smooth process please remember to fill in your operations form in the Exhibitor Manual. Please note they will NOT be photo badges. 

Q: What are the panel dimensions for my Stand? 
Your stand has wooden panels painted white with neutral colour carpet.

MAXIMISE YOUR SUCCESS

PRE-FAIR EXPOSURE

  • Send product and lifestyle images of your latest collections to Marketing@Spiritfairs.com via WeTransfer.
  • Update your company profile on the Fair’s website via your ASP Exhibitor Zone, once you receive login link this Summer.
  • You will receive a complimentary e-ticket code which will have an allocation of tickets based on your stand size. You will also receive a discounted code for your wider audience, unlimited for website, emails, socials.

  • You will also receive coverage throughout our highly-targeted marketing and PR campaign, across category themes. 

RETURN ON YOUR INVESTMENT

Consider the following to help increase your ROI at the Fair:

  • Run exclusive show offers (and tell us about them so we can help promote!)
  • Consider an additional Late Night special offer or product display. Please let the Marketing team know so we can help promote in advance. 
  • Offer a variety of price points (where possible) in your product offering, we advise entry-level products of less than £25 mixed in with higher ticketed items*
  • Ensure your stand has Christmassy products and stand displays

IMPORTANT DATES

ASAP

  • Email good quality lifestyle images for Spirit social and email promotion via WeTransfer link to Marketing@Spiritfairs.com

JULY

AUGUST

  • Online Exhibitor Manual goes live  – you will receive login details from the Operations team
  • Early Bird tickets go on sale in August for visitors
  • Early Bird discounts for electrics, lighting and stand fittings through GES ends in late September (refer to order forms in the exhibitor manual)
  • The traffic booking system goes live late September to book your vehicle slot for build-up & break down of your stand